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IN NARMS TODAY
• Cover Story: 2008 Conference
• IFBA Rave Reviews for Top to Top
• Event Marketers Staying Ahead in a World That WonÕt Stand Stil
• It's a Green World Read it here
The "So What?" Factor of Marketing CEO and President of Marketing Edge, Beth Goldstein, describes the impact that the "So What?" factor has on marketing te... Length: 07:07 min
Consumer Trends Margie Johnson of Shop Talk explains the latest trends of what's happening with the consumer. She details how to put th... Length: 06:42 min
Word-of-Mouth Marketing Marketing Medic John Moore shares how small-to-medium sized companies can best use their advertising dollars to build th... Length: 07:06 min
The Art of Negotiating Jim Pancero explains negotiating from the buyer's side versus the seller's side and their different definitions of succe... Length: 10:19 min
IN NARMS TODAY
